This Pfizer commercial was built entirely with stock footage, requiring extensive research to match the script provided by the McCann Portugal agency. I was responsible for editing and post-production, carefully curating footage to tell a cohesive story aligned with the campaign’s message. I also selected the music to enhance the emotional tone and created the animation for the final logo, ensuring a polished and professional finish to the project.
The campaign highlights Pfizer’s commitment to ensuring no one’s future is compromised by preventable threats. As part of this mission, Pfizer Portugal marked World Pneumonia Day on November 12th to raise awareness about pneumococcal disease. Pneumococcus is a bacteria responsible for severe infections such as pneumonia, meningitis, and septicemia, primarily affecting those over 65 years old. The initiative aims to increase health literacy and empower individuals to make informed decisions about their health.
| Role: | Editing, Post-Production |
| Format: | Commercial |